Role Overview
The Marketing Manager will lead brand awareness, content creation, and marketing initiatives for Port 51 Lending, a leading SBA non-bank lender. This role is both strategic and hands-on, responsible for executing marketing efforts across channels while tracking performance and supporting business growth through clear, data-driven insights.  

Brand & Marketing Strategy

Develop and execute the annual marketing plan in alignment with company goals and budget.
Strengthen brand recognition and ensure consistent messaging across all marketing channels.
Generate creative ideas and campaigns to increase visibility. 

Content & Thought Leadership

Own content creation from start to finish, including ideation, writing, design, and publication.
Produce thought leadership, SBA-focused insights, and educational content for LinkedIn and the company website.
Stay current on SBA, industry, and market trends to inform timely, relevant content.

Digital & Website Management

Manage the company website, including redesign projects and ongoing content updates.
Work directly with developers to translate designs into functional website enhancements.
Ensure a strong, modern user experience and cohesive visual presence.


Design & Creative Execution

Design marketing assets for social media, website, and campaigns.
Create visually compelling graphics that support brand identity and engagement.
Use tools such as Figma to develop concepts and collaborate with internal and external partners.

Marketing Technology & Analytics

Use Salesforce marketing tools to support campaigns and track leads generated from marketing efforts within Salesforce.
Measure and analyze performance across channels, including social media, website traffic, and video content (e.g., YouTube).
Prepare clear performance summaries and insights to inform decision-making and future strategy.

Marketing Operations 

Manage the marketing calendar, timelines, and day-to-day execution.
Order and manage branded materials, including new-hire swag and business cards.
Coordinate with vendors and internal teams to support marketing initiatives.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5–7 years of marketing experience, preferably in financial services.  
Strong knowledge of SBA lending and the small-business finance landscape.
Salesforce marketing and lead tracking experience.
Website design experience and ability to collaborate with developers.
Graphic design skills for digital marketing content.
Experience managing LinkedIn and website publishing.
Familiarity with analytics and performance tracking.  
Experience with Figma or similar design tools.  

Port 51 Lending (“Port 51”) is a nationwide non-bank lender in the SBA market, majority owned by MassMutual Insurance. Port 51 has already funded in excess of $150 million in 7(a) loans year to date and seeking exceptional candidates to join our growing team! Our SBA Business Development Officer (“BDO”) will identify, solicit and close new SBA loans through their robust business development activity with an emphasis is Owner Occupied Real Estate Lending. The BDO is responsible for new business development, quality loan submissions and all aspects of deal flow.  This job can be remote or in-person in our NYC office. 


Essential Duties and Responsibilities 

Understand what differentiates Port 51 and develop a unique sales approach that supports our small business lending activity.
Strong time management, planning and organizational skills including ability to work independently and remotely.
Apply state of the art technology to support best-in-class customer service.
Conduct business development activities to meet business and individual funding goals.
Build and maintain a network of referral sources able to bring potential SBA borrowers to our company. Referral sources will include realtors, CPA’s, attorneys, mortgage brokers, business brokers, bankers, franchises, etc.
Obtain and prepare required application/financial information from borrowers to facilitate underwriting and closing along with appropriately executed documentation.
Maintain a working knowledge of requirements for documentation and regulations relating to SBA 7(a) lending and all SBL policies and procedures.
Represent Port 51 with honesty and integrity while delivering high levels of customer service in all interactions.
Job Requirements

The requirements listed below are representative of the knowledge, skill and/or ability required.  

Bachelor’s degree in business, finance, economics or other related experience
Minimum 3-5 years SBA 7(a) business development experience
Demonstrated track record of SBA 7(a) loan production
Ability to protect and maintain confidential information
Strong local market presence and centers of influence
Excellent written and verbal communication skills
Excellent organizational skills
Proficiency with computers and related software
Salary/Benefits

We offer a competitive package of compensation and benefits, including: 

Base Salary plus Commission
Medical, Dental and Vision Insurance
Life Insurance
Flexible Spending Accounts
Paid Vacation, Personal Time Off and Holidays
401(k) with matching employer contribution