Marketing Manager

Role Overview

The Marketing Manager will lead brand awareness, content creation, and marketing initiatives for Port 51 Lending, a leading SBA non-bank lender. This role is both strategic and hands-on, responsible for executing marketing efforts across channels while tracking performance and supporting business growth through clear, data-driven insights.  

Brand & Marketing Strategy

• Develop and execute the annual marketing plan in alignment with company goals and budget.
• Strengthen brand recognition and ensure consistent messaging across all marketing channels.
• Generate creative ideas and campaigns to increase visibility. 

Content & Thought Leadership

• Own content creation from start to finish, including ideation, writing, design, and publication.
• Produce thought leadership, SBA-focused insights, and educational content for LinkedIn and the company website.
• Stay current on SBA, industry, and market trends to inform timely, relevant content.

Digital & Website Management

• Manage the company website, including redesign projects and ongoing content updates.
• Work directly with developers to translate designs into functional website enhancements.
• Ensure a strong, modern user experience and cohesive visual presence.
  
  

Design & Creative Execution

• Design marketing assets for social media, website, and campaigns.
• Create visually compelling graphics that support brand identity and engagement.
• Use tools such as Figma to develop concepts and collaborate with internal and external partners.

Marketing Technology & Analytics

• Use Salesforce marketing tools to support campaigns and track leads generated from marketing efforts within Salesforce.
• Measure and analyze performance across channels, including social media, website traffic, and video content (e.g., YouTube).
• Prepare clear performance summaries and insights to inform decision-making and future strategy.

Marketing Operations 

• Manage the marketing calendar, timelines, and day-to-day execution.
• Order and manage branded materials, including new-hire swag and business cards.
• Coordinate with vendors and internal teams to support marketing initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of marketing experience, preferably in financial services.  
• Strong knowledge of SBA lending and the small-business finance landscape.
• Salesforce marketing and lead tracking experience.
• Website design experience and ability to collaborate with developers.
• Graphic design skills for digital marketing content.
• Experience managing LinkedIn and website publishing.
• Familiarity with analytics and performance tracking.  
• Experience with Figma or similar design tools.